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Developing a website for the Internet or an intranet is called web development. A Web site's development can include several non-design components, such as writing markup and coding. In web development, we build, create, and maintain websites.
Designing the website for easy navigation and making the menu items accessible from any page is important. On the website, viewers should always know where they are and how to get there. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. An interactive menu can be frustrating but should not be infuriating, so function should be the key.
Visually-oriented creatures, great graphics are a great way to make website more appealing. However, it's important not to go overboard with too much. Use scrolling text, animations, and flash intros sparingly in your web design, and only to emphasize a point for maximum impact.
This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.
In spite of beautiful, informative, and easy to use website design, if it's not web-friendly, it's useless. It is imperative that your web designers are familiar with how to make sure that your website works across all major browsers, as well as how to use meta tags, alt tags, and understand SEO (search engine optimization). Many factors affect your search engine placement and visual appearance of the website, thus, web designers should know their stuff..
A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. 'Conversion' is the ultimate goal of your website. A fine line exists between 'interaction' and 'annoyance.' Therefore, a high level of interaction should never outweigh the benefits.
Not all visitors to your website are interested in, or have the time to peruse the entire site. They may need to access only a phone number or address, or just a certain bit of info. It is therefore important to post key information in plain view in an easily accessible area. Many of us have experienced frustration when trying to find some information on a website. The experience is annoying at best, and a disgruntled visitor wonʼt stay on your site very long and is unlikely not to return, much less do business with you.
A great website anticipates what your visitor is thinking and caters directly to their needs, and has elements arranged in a way that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your site is listed, it's important that your website have a landing page that is directly relevant to what they searched for rather than forcing them to filter through all of your information. Remember, the shortest distance between two points is a straight line.
Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.
The number one complaint of website design customers is the time it takes to get the site up and running. Unfortunately, a firm that takes unusually long to complete your website is par for the course. The longer it takes to complete the website, the more business - and value - you lose. A website that isnʼt on the web isnʼt and working properly isn't going to bring you any business!
Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.